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Results 26 - 50 of 1813Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Mar 05, 2018
We are fully entrenched in the digital age, so much so that you're probably reading this with a smartphone or mobile device within arms length. Similarly government is also making the shift towards a digital future. But with moving away from paper-based records and towards digital data, there are new opportunities for potential security risks regarding government data and content. As cyberthreats continue to grow in number and sophistication, agencies should be looking at features to secure every level of their digital infrastructure and content. Check out this new pocket guide to learn content security best practices, why it matters, government rules and regulations related to digital data and its associated security and content challenges. You’ll also learn tips and tricks to apply at your agency to make sure your content is secure.
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Adobe
Published By: Adobe     Published Date: Jun 26, 2019
According to IDC's analysis, AEM Sites enables organizations to realize on average annual business value of $3.92 million per organization over three years and a 348% three-year ROI by: — Making the creation and delivery of digital experiences more consistent and streamlined and accelerating time to market for new experiences — Empowering - and increasing the productivity of - employees responsible for digital experiences — Improving the digital customer experiences organizations deliver, thereby increasing engagement levels and generating additional business
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Businesses are 67% better at closing deals when their marketing and sales teams are aligned. With six simple steps from Marketo Engage, you too can increase revenue, improve teamwork across departments, and create an environment of success. Learn how to do the following: - generate more leads by adopting a more holistic view of the sales funnel - boost collaboration by implementing a commission structure into your marketing department - create internal service-level agreements to streamline process and develop accountability
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI WHY SHOULD THE TARGET AUDIENCE CARE? A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. SUPPORTING CONCEPTS: According to IDC's analysis, AEM Sites enables organizations to realize on average annual business value of $3.92 million per organization over three years and a 348% three-year ROI by: — Making the creation and delivery of digital experiences more consistent and streamlined and accelerating time to market for new experiences — Empowering - and increasing the productivity of - employees responsible for digital experiences — Improving the digital customer experiences organizations deliver, thereby increasing engagement levels and generating additional business
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
Across every industry, many of the world's best and fastest-growing brands are using Adobe Experience Manager to deliver personalised content accurately and on time. Why should the target audience care? 86% of buyers will pay more for a better customer experience. What’s more, customer experience will overtake price and product as the key brand differentiator among consumers by 2020. Supporting Concepts: With Adobe Experience Manager, high levels of customer experience personalization, workflow efficiency, and data analysis are no longer cost- and resource-prohibitive dreams for only the biggest players. Brands featured include Silicon Labs, Morningstar, Swisscom, Raiffeisen, Hyatt, Nissan, Sony, SAS, Informatica, Jefferson Health.
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Adobe
Published By: Adobe     Published Date: Mar 26, 2018
Welcome to the 2017 Digital Marketing Study. Between March and April 2017, we reached out to 1,165 digital marketers in enterprise companies in the United States, Canada, the United Kingdom, France, and Germany, with an average company size of more than 7,000 employees. We’ve also gathered information and insights from leaders in several industries regarding their specific challenges, priorities, and tactics. In this report, we use this data to help companies at all levels of maturity successfully transform into an experience business. We hope you find it valuable.
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Adobe
Published By: Adobe     Published Date: Jul 10, 2019
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content velocity. Likewise, every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS solution.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2019
Whether you’re looking to centralize your content silos or empower your marketing team to more efficiently create and publish content for all your different touchpoints, the right content management system (CMS) is a business imperative. Every organization is at a different point in their ability to drive content velocity. Likewise, every organization has different levels of familiarity with relevant requirements and capabilities to look for in a CMS solution
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Adobe
Published By: Adobe     Published Date: Oct 14, 2019
Companies that put data at the centre of their business gain better insights and deliver more effective marketing. Data centricity at an organisational level is the priority for larger companies, mindful of the opportunities afforded by more scientific commercial decision-making and data-driven marketing. A focus on data alone in the context of customer analytics is not enough, however. Companies require insights from their data to deliver first-class customer experiences that give them a competitive advantage. Our global survey of more than 1,000 business respondents shows that companies are rightly focused on activities powered by actionable insights as opposed to focusing on data for its own sake. More effective segmentation and targeting (65%), and better marketing attribution (52%), are the top data-related priorities for marketers, while ‘technologists’ (including analysts, ecommerce, and IT professionals) are primarily focused on making their organisations more data-centric (50%
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Adobe
Published By: Adobe Systems, Inc.     Published Date: Oct 22, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service
    
Adobe Systems, Inc.
Published By: Adobe Systems, Inc.     Published Date: Nov 15, 2010
Adobe solutions for customer experience management enable businesses to elevate customer experiences to a whole new level. Every interaction with your customers is a moment of truth.
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adobe systems, customer experience, crm, customer care, b2b, b2c, service, customer service
    
Adobe Systems, Inc.
Published By: ADP     Published Date: Oct 14, 2014
In July and August 2014, the ADP Research Institute®, a specialized group within ADP®, conducted an online survey of more than 750 owners and executives at companies with 50-999 employees. The Midsized Business Owners Study is now in its third year. Midsize businesses often struggle between operating like a smaller business but having to abide by the same regulations as larger corporations. Download this case study to learn how midsize business are dealing with their three greatest concerns right now: healthcare benefit costs, the Affordable Care Act, and the level of government regulations.
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adp, midsize business, healthcare benefit costs, affordable care act, government regulations, adp research institute, midsized business owners study, human resources
    
ADP
Published By: ADP     Published Date: May 31, 2017
The workplace of the future is arriving now. Changes in technology, culture, and economies are having an impact on the way people work at all levels around the world.
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ADP
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 200,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, advertising tips, social media
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
This is Econsultancy’s first State of Marketing Attribution report, published in association with AdRoll. The research is based on an online survey of practitioners in the UK, France and Germany, aiming to establish current adoption levels and types of strategies organisations are using. The study evaluates tools and processes employed as well as the potential barriers to effective use of the capability.
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marketing attribution, adroll, marketing strategies, efficiency
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Jul 11, 2017
Instagram has quickly become a key player in online advertising. With over half a billion mobile users and 500,000 active advertisers, the platform is expected to top $3.2 billion in revenue this year. This guide will help marketers unlock the power of Instagram as an advertising channel. For the experienced Instagram advertiser, we’ll offer some tips and best practices that will help take performance marketing to the next level. For marketers who are new to advertising on Instagram, we’ll break down how to get the most out of it.
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instagram, advertising, marketing, social media, advertising tips
    
AdRoll
Published By: AdRoll     Published Date: Feb 21, 2018
This is Econsultancy’s second State of Marketing Attribution report, published in association with AdRoll and based on an online survey of 987 practitioners in Europe, North America and Asia-Pacific. We expanded on last year’s report, which focused solely on Europe, and made the report a global comparison. This report reviews the current adoption levels of marketing attribution, the confidence in its usage and the effectiveness of companies’ attribution methods.
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marketing attribution, attribution modeling, roi, attribution
    
AdRoll
Published By: AdRoll     Published Date: Dec 01, 2017
There is a great misconception that the purpose of attribution modelling is to arrive at a singular, concrete truth; however, the reality is much more nuanced. Attribution modeling is actually an ongoing process of improving how we measure marketing’s impact in order to improve our decision making over time. There are a number of attribution principles that still confuse marketers: • Why is attribution a process and not an end state? • Why is making small steps forward really better than doing nothing? • Why does the perfect attribution model not exist? • What makes attribution an ROI investment and not a cost center? With the many attribution myths, challenges, and philosophies in mind, AdRoll and Econsultancy have partnered for a second year in a row to produce The State of Marketing Attribution 2017. This time around we’ve broaden our focus beyond Europe to include content that also covers North America and Asia-Pacific. This report goes in-depth on the current adoption levels of marketing attribution, the confidence in its usage, and the effectiveness of companies’ attribution methods worldwide. You will gain a better grasp on the required skills to succeed at attribution.
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marketing, attribution, association, adroll, online, survey, report
    
AdRoll
Published By: Aerohive     Published Date: Oct 14, 2014
Möjliggör fördjupade och personanpassade inlärningsupplevelser som förhöjer produktiviteten och inför en ny läroplansstandard i det moderna klassrummet.
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cloud for education, personalised learning, mobility adoption in schools, cloud computing
    
Aerohive
Published By: Ahead     Published Date: Mar 20, 2019
AppDynamics features a robust Application Performance Monitoring (APM) solution, enabling transaction-level performance tracking, application mapping, dynamic baselining and code-level diagnostics.
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Ahead
Published By: Ahead     Published Date: Jun 05, 2019
Digital Requires a New Level of Insight and Control Digital strategies have caused business executives to intensify their scrutiny of how technology affects bottom line performance. With a growing emphasis on differentiating the customer experience in highly competitive markets, these executives want to understand how their IT systems affect everything from brand perception to customer acquisition and loyalty. 3 | A Guide to Intelligent Operations Meanwhile, those same demanding business leaders lack appreciation and patience for the complexity of today’s digital technology environment. While applications and user experiences are simpler and more intuitive, the backend processing, application interdependencies, and underlying infrastructure are more complex than ever, even in light of the benefits of abstraction, virtualization, and cloud computing (see Figure 1.) While CIOs have long been expected to improve stability and uptime - and done a pretty good job of it - the stakes are much
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Ahead
Published By: Akamai     Published Date: Jun 04, 2010
Predictive analytics have been used by different industries for years to solve difficult problems that range from detecting credit card fraud to determining patient risk levels for medical conditions. It combines data mining and machine-learning technologies to create statistical models based on historical data. It then uses these models to predict future events. Extracting the power from the data requires powerful algorithms behind predictive analytics.
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akamai, predictive, online advertising, tracking pixels, online shopping, in-market, site visitors, performance marketing
    
Akamai
Published By: Akamai Technologies     Published Date: Oct 31, 2017
Before organizations can address their bot challenges, they need the ability to detect the many types of bots interacting with their websites and web applications on a daily basis. Bots come in many shapes and sizes, ranging from simple scripts to sophisticated automation tools, and continuously evolve over time. As detection technologies improve, so too do the technologies available to bot operators as they update their bots to evade the latest detection mechanisms. When evaluating a bot management solution, organizations should consider its detection technologies and their effectiveness against the current and future bot landscape, while maintaining the lowest possible level of false positives and negatives.
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bot manager, bot interaction bot detection
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 22, 2018
Independent technology research firm Forrester evaluated web application firewall (WAF) vendors and published the results in The Forrester Wave™: Web Application Firewalls, Q2 2018. Akamai Technologies emerged as one of the leaders after a comprehensive evaluation on 33 criteria. The report states that security pros require a WAF that will automatically protect web applications, stay ahead of zero-day attacks and protect new application formats including APIs and serverless architectures. The report also reveals detailed findings for the 10 most significant WAF vendors. Akamai’s Kona Site Defender was the top scorer in the zero-day attacks criterion and one of the select vendors rated a Leader, the highest-ranking level in the report.
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forrester, wave, web, application, firewalls, akamai
    
Akamai Technologies
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