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demand gen

Results 1 - 25 of 330Sort Results By: Published Date | Title | Company Name
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s Content Marketing survey revealed that while 95% of marketers are using or considering using a content marketing strategy, there are some distinct differences between those using content well and those just using content. The Best-in-Class are not only creating content at volume, they are taking a much more data-driven approach to their content marketing strategy — and it’s paying off. Find out how.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, traditional marketing
    
Aberdeen Group
Published By: Aberdeen Group     Published Date: Nov 13, 2015
Aberdeen’s research shows that 90% of Best-in-Class marketers report fueling lead generation efforts with content marketing. What do you need to know to follow this best practice of the Best-in-Class? That’s exactly what this Knowledge Brief is intended to uncover.
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customer acquisition, marketing leads, marketing challenges, marketing messages, contact management, data science, demand generation, email marketing, inbound marketing, lead generation, lead intelligence, market research, integrated marketing, lead nurturing, marketing analytics, social media, advertising agencies, internet marketing, crm & customer care, marketing research
    
Aberdeen Group
Published By: Act-On     Published Date: Jan 20, 2012
This paper will present case studies and research from industry analysts to highlight the areas progressive marketers are tracking, as well as the metrics they are able to move with as a result.
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demand generation, marketing, marketing programs, b2b, leads, lead generation, sales
    
Act-On
Published By: Act-On     Published Date: Oct 14, 2015
Guide to the Tools and Tactics that drive engagement & pipeline
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tools, engagement, pipeline, seo
    
Act-On
Published By: Amazon Web Services     Published Date: Sep 05, 2018
Today’s businesses generate staggering amounts of data, and learning to get the most value from that data is paramount to success. Just as Amazon Web Services (AWS) has transformed IT infrastructure to something that can be delivered on-demand, scalably, quickly, and cost-effectively, Amazon Redshift is doing the same for data warehousing and big data analytics. Amazon Redshift offers a massively parallel columnar data store that can be spun up in just a few minutes to deal with billions of rows of data at a cost of just a few cents an hour. Organizations choose Amazon Redshift for its affordability, flexibility, and powerful feature set: • Enterprise-class relational database query and management system • Supports client connections with many types of applications, including business intelligence (BI), reporting, data, and analytics tools • Execute analytic queries in order to retrieve, compare, and evaluate large amounts of data in multiple-stage operations
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Amazon Web Services
Published By: Appistry     Published Date: Oct 11, 2007
Organizations serving the intelligence & defense community rely on the performance of their applications for more than revenue - national security depends upon those applications for mission-critical operations. This industry profile details how Appistry provides the reliability and performance demanded by intelligence & defense organizations.
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application fabric, performance computing, application performance, grid computing, infrastructure, appistry, enterprise applications
    
Appistry
Published By: Arcserve     Published Date: Apr 22, 2015
We’ll walk you through the driving forces behind these rapidly evolving data protection architectures, the trends you’ll want to be keeping an eye on, what we should all demand of next generation architectures, and the state of the current market landscape.
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network architecture, security, backup, disaster recovery, data loss, application security, cloud computing, data center design and management, data loss prevention
    
Arcserve
Published By: Arcserve     Published Date: Jul 15, 2015
We’ll walk you through the driving forces behind these rapidly evolving data protection architectures, the trends you’ll want to be keeping an eye on, what we should all demand of next generation architectures, and the state of the current market landscape.
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Arcserve
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 01, 2018
Why Read This Report The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA
Published By: AstuteIT_ABM_EMEA     Published Date: Feb 02, 2018
The demand for databases is on the rise as organizations build next-generation business applications. NoSQL offers enterprise architecture (EA) pros new choices to store, process, and access new data formats, deliver extreme web-scale, and lower data management costs. Forrester’s 26-criteria evaluation of 15 big data NoSQL solutions will help EA pros understand the choices available and recommend the best for their organization. This report details our findings about how each vendor fulfills our criteria and where they stand in relation to each other to help EA.
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nosql, market, industries, strategy, presence, vendor
    
AstuteIT_ABM_EMEA
Published By: Auth0     Published Date: May 12, 2016
An online game such as Marks and Spencer’s holiday Pass The Parcel campaign is in many ways, the worst case authentication scalability demand. The viral nature of the game generates massive numbers of registration and login events through both social providers and through username/password as eager players open presents and engage their friends to play. The game builds a huge audience of active players that remain active for the entire promotion while recruiting even more players, each of whom must register and then login to play, often multiple times per day.
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auth0, authentication, scalability, marks and spencers, authentication demand, business technology
    
Auth0
Published By: AWS     Published Date: Jan 03, 2019
Managing your data can be a challenge, but establishing an analytics solution that every user can navigate, regardless of skillset, is where organizations often need help. TIBCO® Spotfire® features AI-driven data visualizations and dashboards, which helps enables each organizational role to discover and deliver valuable insights with ease. Riteway Sales and Marketing, which helps many Southeastern supermarkets execute strategies, leveraged the power of TIBCO Spotfire to better understand individual product performance throughout their stores, achieving exponentially faster time to insight than their previous solution allowed. Watch this on-demand webinar to learn how TIBCO Spotfire, when leveraged on Amazon Web Services cloud, can help you generate deep insights in minutes. You’ll learn: • How to generate relevant, actionable insights from any data, anywhere • Some of the best practices for leveraging AI-driven visual and predictive analytics solutions in the cloud • How to
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AWS
Published By: Baystate Health / Baystate Medical Center     Published Date: Jul 16, 2007
Get this free white paper to read why mass casualty and other public health emergencies create a demand for information within hospitals, between hospitals, between hospitals and local incident command centers, and between local, statewide and multi-state incident command centers and agencies.
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hospital, healthcare, health care, medical records, fema, disaster, natural disaster, business continuity, hurricane, preparedness, disaster recovery, emergency, hipaa, gis, geographic information systems, baystate, bay state
    
Baystate Health / Baystate Medical Center
Published By: BillingPlatform     Published Date: Jul 30, 2019
In order to give their commercial customers the best prices and most flexible purchasing options possible, Floor & Decor offers lines of credit through their preferred credit provider, CIT. To fully leverage and scale this partnership, Floor & Decor needed a way to quickly check credit availability in their retail stores on demand. It also needed to generate invoices to send to their commercial customers while providing assignment notices to CIT.
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BillingPlatform
Published By: Bizible     Published Date: Jun 09, 2017
Created to concisely to help B2B marketers understand both the complexity and benefit of marketing attribution. Learn how to prove your marketing ROI with marketing attribution.
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b2b attribution, b2b marketing, marketing attribution, marketing analytics, revenue attribution, demand generation, demand gen, salesforce attribution
    
Bizible
Published By: Bizible     Published Date: Jun 19, 2017
Learn how B2B marketers are moving away from vanity metrics and starting to optimize and plan for revenue with pipeline marketing. Get the comprehensive guide to get started!
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pipeline marketing, full-funnel marketing, revenue marketing, b2b marketing, conversion tactics, growth marketing, growth hacking, demand generation, demand gen, lead gen, lead generation, marketing data
    
Bizible
Published By: BlueCat     Published Date: Jul 09, 2008
A number of factors are fueling the demand for a new, intelligent approach to IP Address Management (IPAM). This document describes these factors while highlighting deficiencies in the legacy IPAM solutions and manual management techniques commonly used today. It also introduces the 'Five Pillars of IPAM Intelligence', BlueCat's framework for articulating its revolutionary, holistic approach to IPAM, and the foundation for the design of Proteus, BlueCat's next generation, intelligent IPAM platform.
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ipam, ip address management, address management, dns, dhcp, ip address, bluecat, blue cat, ip networks, network management, tcp/ip protocol
    
BlueCat
Published By: BMC ASEAN     Published Date: Dec 18, 2018
Digital transformation encompasses both technological and human components. While many initiatives focus on ensuring that a company’s multi-cloud infrastructure is agile enough to meet changing demands around cloud mobile, Internet of Things (IoT), and big data, it’s equally important to empower business workers with the modern digital tools they need to be successful today. Artificial intelligence and machine learning can play a vital role on both of these fronts. In fact, 78 percent of CIOs and senior IT leaders are already looking to AI to address complexity,1 and by 2019, 30 percent of IT service desks will utilize machine learning to free up support capacity.2 The magnitude of change has forced companies to take stock of the experience they offer employees. As digital natives3 enter and advance in the workforce, talent retention is now a top priority. These workers expect to have the best tools; 93 percent of millennials cited modern and up-to-date technology as one of the most
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BMC ASEAN
Published By: Bounty Jobs     Published Date: Oct 14, 2015
In this e-book, you'll learn how to: -Increase hiring velocity for high-demand talent -Create stronger recruiting teams -Find and engage the right agencies The six data points in this e-book are critical to unlocking the full potential of direct hire agencies in order to land those highly sought-after job candidates. Commanding this data will also position your recruiting teams to become strategic advisors to your company and its business units.
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direct hire agencies, headhunters, job candidates, recruiting teams, recruitment, human resources
    
Bounty Jobs
Published By: Box     Published Date: Jul 29, 2019
Most CIOs today understand that digital transformation initiatives can help streamline business process; boost ef?ciency; increase competitiveness; and, broadly, help their organization become disruptive over the long term. Some of the transformation initiatives under way—even in many pace-setting companies—are struggling to manage the exponential explosion of unstructured data and the associated heightened compliance and security demands, however. Fortunately, new solutions that tap arti?cial intelligence (AI) can extract hidden insights from unstructured data, such as documents, images, videos, and audio ?les. AI is also helping automate many of the labor-intensive processes used to classify, organize, and analyze unstructured content
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Box
Published By: Brainshark     Published Date: Oct 16, 2013
With the time investment required to develop high quality marketing content, marketers aim to maximize the use, value and impact of the content for their varied audiences. To accomplish this, they need talent, technology and processes that help them “do more with less.” Inside this E-book, you'll hear from marketers that have found a way to easily combine the power of video, mobile and social media with their existing efforts to engage their audiences and drive demand generation.
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video marketing, content marketing, marketing best practices, social media, viral video, inbound marketing, outbound marketing, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, tablet
    
Brainshark
Published By: Brainshark     Published Date: Oct 16, 2013
Do you have a strategy specifically for video marketing? If not, you're missing out! Video has proven to be an effective means of boosting demand generation, enabling sales teams, improving PR practices, promoting upcoming events, and more. Read this E-book to get started now.
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video marketing, content marketing, marketing best practices, social media, viral video, demand generation, tracking video, event promotion, creating video, youtube, video seo, mobile, webinar, webcast, podcast, slidecast, video production, online video, emerging marketing
    
Brainshark
Published By: Brightcove     Published Date: Feb 18, 2016
Video used to be a nice-to-have asset, but today it is a fundamental part of any successful marketing strategy. Yet, some companies still seem reluctant to invest in a video strategy because their leadership may not fully grasp the benefits of video.
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video marketing, revenue marketing, demand generation, lead generation, video, martech, marketing technology, digital marketing, seo, social media marketing, marketing strategy, nurture email
    
Brightcove
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