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CWJobs Whitepaper Directory

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it foundation

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Published By: 6th Sense Analytics     Published Date: Oct 11, 2007
This whitepaper asserts that moving to the next generation of software development and sourcing requires moving from art to science. Given how dependent we are on software as a foundation for every product and service, anything less creates a climate of risk, uncertainty, and unjustifiable costs that undermines our ability to compete in a global marketplace.
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development, software development, offshore, offshoring, outsource, outsourcing, programming, 6th sense, 6th sense analytics, software outsourcing
    
6th Sense Analytics
Published By: 8x8 Inc.     Published Date: Nov 17, 2016
Effective quality management lets you improve the performance of contact center agents—and deliver the customer experience your business expects. The ICMI Tool Kit: Quality Management in the Contact Center provides valuable tips you can apply to start improving your contact center operations today. Developed by International Customer Management Institute (ICMI), a leader in contact center training and consulting, the tool kit lays out the foundations of an effective quality management program and offers a step-by-step approach to creating an effective program. Then it provides details to help you: • Perform effective coaching using the SAFE coaching framework • Calculate the ROI of your training and coaching investments • Developing a peer mentor program
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8x8 Inc.
Published By: Achievers     Published Date: Aug 16, 2019
A Guide to Making Recognition a Core Part of Business Strategy Workers have many choices of where to lend their talents. In today’s employee-centric world, it’s imperative for businesses to reaffirm every employee’s decision to work for them. Because employee appreciation is more than a day–it’s a long-term investment your workforce and your company’s bottom line. Download this to learn the three foundations of healthy employee appreciation
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Achievers
Published By: Act-On     Published Date: Mar 20, 2013
This guide will help your sales and marketing teams achieve true alignment - and all the benefits that come with it. We'll walk you through seven foundational steps towards this goal, including evaluating your current sales and marketing processes.
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introduction integrated marketing, sales and marketing, alignment, emerging marketing, internet marketing, marketing research, traditional marketing
    
Act-On
Published By: Act-On     Published Date: Aug 18, 2014
Lead scoring is a key missing link in many B2B marketing strategies. A growing number of B2B marketers understand this vital role lead scoring plays in the marketing process. Yet they still face challenges getting started with lead scoring and learning how to generate a measureable ROI from their efforts. In this whitepaper you will learn seven foundational steps your company can take to set up a functional and cost-effective lead scoring strategy. These include understanding the fundamentals of lead scoring; learning how to identify the traits that define your ideal sales prospects; and building a system that will grow with your organization over time.
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act-on, marketing, integration, lead scoring, b2b, strategy, roi, emerging marketing, internet marketing
    
Act-On
Published By: Adobe     Published Date: Aug 22, 2013
Some people want more "likes" because their goal is increased awareness. Others may struggle with losing customers and want improved customer service to reduce churn rates. Whichever challenge your strategy is trying to solve, you will find only a short-term solution if you deal with each challenge in isolation. What you need is an integrated approach that puts social media at the heart of your business as a solid foundation for long-term growth.
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customer experience management, social media data, web trends and analytics, social media
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
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creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
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creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Jul 04, 2016
Your effectiveness at creating, sharing and deploying creative digital assets has a direct impact on your ability to create compelling customer experiences. And digital asset management (DAM) is the foundational piece in that effort. But be careful. There’s danger in the attitude, ‘We have a DAM.
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creative digital assets, share digital assets, asset management, digital asset management, dam
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research, internet marketing
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research, internet marketing
    
Adobe
Published By: Adobe     Published Date: Oct 05, 2016
Read The Blueprint Redefined to see how a modern digital foundation can get you there.
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research, internet marketing
    
Adobe
Published By: Adobe     Published Date: Mar 03, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: • How a unified platform lets you easily manage and refine customer experiences • Three steps to deliver great digital experiences on all devices • The roles of personalization, analytics, and asset management
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customer experience, modern digital foundation, digital experience, asset management
    
Adobe
Published By: Adobe     Published Date: Apr 17, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: How a unified platform lets you easily manage and refine customer experiences Three steps to deliver great digital experiences on all devices The roles of personalization, analytics, and asset management
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customer experience, modern solutions, modern digital foundation, streamlined technology, user friendly interface, personalization, asset management
    
Adobe
Published By: Adobe     Published Date: Jun 22, 2017
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: •How a unified platform lets you easily manage and refine customer experiences •Three steps to deliver great digital experiences on all devices •The roles of personalization, analytics, and asset management
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campaign management, customer experiences, digital experience, analytics, asset management, personalization
    
Adobe
Published By: Adobe     Published Date: Jul 13, 2017
Evolving your digital analytics program for a shift toward democratization requires foundational work. It’s crucial that you evaluate the current state of your analytics program. Know that building confidence for the analytics newbies and their managers will take time and investment, but it will set the stage for providing exceptional and consistent customer experiences across channels. Download our new guide The Extraordinary Possibility to learn about the five strategies to help you transition into an organization where everyone is part of the Analytics action.
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digital analytics, analytics, digital experience, adobe
    
Adobe
Published By: Adobe     Published Date: Oct 25, 2017
With the right foundation, the road to digital transformation is easy. Find out the steps you can take to start your journey – and start delivering experiences that truly put your customers at the center. Read the guide, Customer-centric Digital Transformation: What You Need to Know to learn: • Five steps toward customer-centric digital transformation • Four key components that make up excellent customer experiences • Tips and inspiration from industry experts and digital government agencies
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public sector, digital innovation, customer-centric, digital government, customer experience
    
Adobe
Published By: Adobe     Published Date: Nov 02, 2018
Digital asset management is the foundation for orchestrating unique customer experiences across channels. It’s time to rethink the strategic value for marketing.
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Adobe
Published By: Adobe     Published Date: Sep 23, 2019
The most important component for brand relevance and long-term customer relationships is the ability of an organization to deliver captivating experiences that feel personal, every time. Roughly 90% of senior marketers worldwide are implementing personalization strategies…but only 6% rate their strategy as advanced. Winning this race to delivering authentic personalization requires more than a random mix of technology tools. You need a strong web experience foundation that fuels your personalization strategy. Using a variety of digital marketing tools may help you perform specific functions well, but without having them talk to each other, it’s difficult to personalize experiences—which leaves you defaulting to static web pages with generic information. Using the support of a rock-solid web foundation, you can bring uniformity to your digital properties and over just the right experiences to your customers again and again.
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Adobe
Published By: Adobe     Published Date: Sep 28, 2016
Customer are infinitely complex, but connecting with them doesn’t have to be. Because while your customers may be wildly different, they do all want one thing — meaningful and relevant experiences. To deliver these experiences requires a powerful web content management system. It’s the digital foundation you need to provide the personalized experiences — that build brands, customer loyalty, and ROI. To learn more about web experience management, read The New Content Frontier. ?
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adobe, customer experience, web content management, web content management system, website development, internet marketing, crm & customer care, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Sep 28, 2016
The ideal customer experience is everything today, and it starts with a modern digital foundation. You can’t give customers the timely and relevant experiences they expect with outdated solutions that are cobbled together. Read The Blueprint Redefined to see how a modern digital foundation can get you there. You’ll learn: - How a unified platform lets you easily manage and refine customer experiences - Three steps to deliver great digital experiences on all devices - The roles of personalization, analytics, and asset management?
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adobe, customer experience, digital, marketing marketers, digital experience, emerging marketing, crm & customer care, marketing research, traditional marketing
    
Adobe
Published By: Adobe     Published Date: Aug 30, 2017
Marketing leaders will find a host of new vendors in this year's Magic Quadrant for multichannel campaign management. Vendors are focused on integrating machine learning, personalization and ad tech capabilities into big data foundations for deeper customer engagement.
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Adobe
Published By: Adobe     Published Date: Aug 30, 2017
According to a recent study, “76 percent of marketers said marketing had changed more in the last two years than in the previous fifty.”1 From apps like Uber and Airbnb that reengineer entire markets to mobile, omnichannel commerce, virtual reality, and the Internet of Things, marketing is being built anew.
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Adobe
Published By: Adobe     Published Date: Nov 10, 2017
Rapidly changing customer expectations require speedy digital transformation. The newest strategy in digital engagement is to combat competitive threats in a continually changing tech landscape. Companies need to invest in a solid digital marketing foundation and shift gears quickly to meet changing customer expectations. Get the report, Digital Marketing in the High-Tech Industry.
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Adobe
Published By: Ahead     Published Date: Nov 15, 2018
If your business is like many other organizations that are in the process of enabling a Microsoft Azure public cloud platform, then you might be struggling with the guardrails needed to secure and manage cost, while at the same time enabling flexibility for the teams consuming cloud services. While the Azure platform is already very secure, it also allows a great deal of flexibility in configuration. In order to avoid accidentally creating security holes and out-of-control spend, a Governance Framework is required. We created the AHEAD Azure Governance framework to allow enterprises to develop and maintain a fully optimized, and secure environment. The resulting framework will be tailored to your organization’s specific business and compliance needs, as every enterprise is different. This guide will introduce you to the components of this necessary Azure Foundational Governance Design.
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Ahead
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