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personas

Results 1 - 25 of 35Sort Results By: Published Date | Title | Company Name
Published By: Adobe     Published Date: Nov 02, 2018
Improving the customer experience is a strategic imperative for most organizations today, but delivering an engaging experience across the growing number of digital customer touch points can be a daunting challenge. Organizations must deliver responsive experiences that “play well” on smartphones, PCs, and tablets. They must publish content to installed app experiences on mobile and other connected devices, to social channels, and to email campaigns. They must manage global sites in different languages, localize the experience for different markets, and — increasingly — personalize the experience for different customer personas or segments. A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. IDC interviewed organizations using Adobe Experience Manager Sites (AEM Sites) to understand the impact of the platform on their ability to create, manage, and deliver digital experiences. Study participants
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Adobe
Published By: Adobe     Published Date: Oct 08, 2019
As a B2B marketer, you know it’s important to be “customer obsessed,” but you might be missing a critical piece of content strategy that can make a huge difference on your bottom line. According to Content Marketing Institute, 77 percent of the most successful B2B content marketers use personas. By developing strong personas, you can deliver highly customized content to your audience and improve their experiences with your brand. If it seems daunting, we recommend taking a “crawl, walk, run” approach.
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Adobe
Published By: Adobe     Published Date: Oct 10, 2019
For decades, economists believed people made rational choices, psychologists thought they could categorise us into clearly defined personality types and marketers were sure that customers followed linear funnels toward purchase. Not so anymore. That’s because the world has come to realise that we humans are multidimensional. We have many sides to our lives and our personalities. We don’t follow logical, linear paths. And what we like one minute, we don’t like the next. As businesses increasingly focus on customers, they see that they’re not simple and static personas. Instead they’re complex and dynamic individuals.
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Adobe
Published By: Aruba Networks     Published Date: Nov 15, 2013
El lugar de trabajo de la próxima generación se centra totalmente en la movilidad. En este año 2013 hay más dispositivos móviles con conexión a Internet que personas en el planeta, de modo que la tecnología informática debe proporcionar una conectividad sin restricciones a cada tipo de usuario —trabajadores, contratistas, invitados e incluso clientes— apropiada para la función de cada uno y el tipo de dispositivo que utiliza. Se pone de manifiesto que la movilidad en el lugar de trabajo no es sólo para el beneficio propio del usuario y de la productividad. La migración hacia la movilidad genera varias ventajas en TI. Descárguese este documento técnico para descubrir las ventajas....
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just media, aruba networks, workplace benefits, wire-like wireless, context-aware security, user experience, automate adds, reduce network costs
    
Aruba Networks
Published By: Bulldog Solutions     Published Date: Jul 20, 2009
If you’re under increasing pressure to be as efficient as possible with your marketing spend, you need to avoid wasting resources on strategies and messages targeted at the wrong audience. This white paper is a step-by-step guide on creating buyer personas to help focus your marketing efforts.
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audience, bds, bulldog solutions, client list, pain points, motivators, validation, map
    
Bulldog Solutions
Published By: Crownpeak     Published Date: Jul 21, 2016
This Ultimate Guide to Mapping the Buyer's Journey will show you how to: - Identify and develop customer personas specific to your business - Map your buyer's journey from consideration to purchase based on persona - Create content based on every stage of the buyer's journey - Effectively reach customers by aligning your content with their needs
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crownpeak, marketer, buyer's journey, customer reach, marketing, consumer behavior, customer reach, content marketing
    
Crownpeak
Published By: Curalate     Published Date: May 03, 2016
By the end of 2015, millennials are set to overtake Baby Boomers as the largest living generation in the U.S. By 2017, they will carry the bulk of the spending power. The problem? This tech-savvy generation of consumers is also incredibly diverse. The key to effectively engaging millennials is recognizing that a “one-size-fits-all” strategy simply won’t cut it. In this guide, you’ll learn: - 14 influential millennial personas, from the “Brogrammer” to the “Millennial Mom”; - How to engage each of the 14 millennial personas through relevant imagery; - 5 proven ways to monetize your visual content across multiple marketing channels, from social to your website. Fill out the form to get your free guide, and start building lasting relationships with your millennial customers.
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curalate, visual buyers, millenials, millenial personas, imagery, social media, emerging marketing, internet marketing
    
Curalate
Published By: Dell     Published Date: Aug 08, 2018
In order to keep pace with the growth of business mobility without falling prey to its potential risks, IT must be able to efficiently address complex issues ranging from service provisioning, device procurement, and security oversight. Why? Information workers need access to often sensitive information across a wide range of business applications and devices from wherever they are. In other words, security and privacy policies that doesn’t impede end-user productivity will empower workers and boost their performance. In July 2017, Dell commissioned Forrester to conduct a study of the 21st century workforce and how their new habits, attitudes, and workstyles are reshaping the world of work. With more personas in a single organization to cater to, businesses are failing to deliver against workforce demands. To get their tasks done, workers are circumventing security policies to get what they want, in their moment of need. Organizations have to understand the different behaviors across
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Dell
Published By: Dell EMC     Published Date: Aug 06, 2018
Technology is transforming how we do our jobs, and employees expect the business to accommodate their work habits. › Companies must identify roles and profiles and support their needs. Not every employee will require the same devices to get their jobs done efficiently and effectively. It is paramount for organizations to seek out specific devices to enable different worker personas. › IT must become a trusted partner to keep security top of mind. Employees showed a lack of trust toward IT when facing an issue with their device or ecosystem. It is imperative for IT to become part of the solution and not the problem; otherwise, workers will find ways to go around security policies and fix problems on their own, putting the firm at even more risk. › Employees require a more complete ecosystem. Employees need not only devices to get their jobs done effectively but an entire ecosystem as well. Without this, businesses will fall further behind in a fiercely competitive market and lose employ
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Dell EMC
Published By: Dell-EUC (Dell/Intel Logo) Webinar     Published Date: Feb 13, 2018
Traditional PC lifecycle management is an inefficient and expensive process that will cost your business both time and money. Dell EMC’s PC Lifecycle as a Service (PCaaS) will transform your company’s approach to IT infrastructure. We have identified three distinct employee personas representative of a modern workforce. Each persona has specific hardware needs. With remote work becoming an everyday aspect of modern business, the risks of critical data becoming compromised has increased dramatically. Loss of data can be crippling, resulting in loss of business, damaged reputation and even punitive fines. Intel Inside®. Intel i?lemciler ile daha yüksek verimlilik. Learn more about Dell solutions powered by Intel®.
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Dell-EUC (Dell/Intel Logo) Webinar
Published By: Digital Bungalow     Published Date: Feb 09, 2015
The key to success in today's digital marketing ecosphere is personalization. The answer lies within persona-based marketing.
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digital marketing, marketing personalization, persona-based marketing, target persona, email marketing, emerging marketing
    
Digital Bungalow
Published By: Ektron     Published Date: Jun 03, 2014
Increase relevancy and visitor engagement on your site with personas & content targeting
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ektron, content targeting, lead nuturing, website, roi, relevancy, website development, emerging marketing
    
Ektron
Published By: FICO EMEA     Published Date: Sep 12, 2019
La implantación de sistemas de pago en tiempo real ha supuesto ventajas tanto para las personas y las empresas como para los delincuentes. Los países que ya han adoptado sistemas de transacciones en tiempo real han experimentado un aumento del fraude, incluido el fraude APP -Authorised Push Payment- y el fraude por apropiación indebida -Account Takeover-, así como un aumento del blanqueo de dinero, en particular el uso de cuentas de mula. Este whitepaper analiza el impacto que las transacciones en tiempo real tienen sobre el fraude y examina los cambios en las estrategias Antifraude aportando soluciones para mantenerlo bajo control, incluyendo: - La necesidad de evaluar las transacciones en tiempo real para detectar fraude - Cómo proteger a los clientes de los fraudes en las transacciones push -El papel del Machine Learning en las estrategias Antifraude.
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transacciones tiempo real, pagos en tiempo real, fraude, anti fraude, antifraude, blanqueo capitales, pagos p2p
    
FICO EMEA
Published By: Fitbit     Published Date: Mar 21, 2017
"Have you ever caught yourself assuming that all Millennials are active athletes and all Baby Boomers are more sedentary? By making generalizations about employee health goals based on age groups, you risk misunderstanding your employees and their wellness goals. View this webinar and see how you can: * Manage your wellness program by defining your workforce according to personas * Motivate each employee based on fitness goals - regardless of their generation * Increase engagement with targeted communication and attractive incentives
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Fitbit
Published By: Fitbit     Published Date: Mar 16, 2017
Have you ever caught yourself assuming that all Millennials are active athletes and all Baby Boomers are more sedentary? By making generalizations about employee health goals based on age groups, you risk misunderstanding your employees and their wellness goals. Instead, try managing your wellness program by defining your workforce according to personas.
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Fitbit
Published By: GrowthIntel     Published Date: Feb 16, 2016
There are potentially tens of thousands of buyers who don’t know that they need your products or services. They are your passive, silent audience. And, if you want to grow quickly, that audience is absolutely vital. You can’t reach them using personas, content marketing, or retargeting – so how do you find buyers who’ve never even heard of you? This ebook explains how to reverse-engineer their digital footprints and follow the trail back to the owner.
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advertising, medicine, clinical management, b2b, sales, business behavior, productivity, project management
    
GrowthIntel
Published By: Hubspot     Published Date: Apr 23, 2013
It's a big job, for sure, but one your agency can handle with the right skill set. This 70+ page ebook covers all the crucial aspects of online branding, and will help your agency build out new or refine existing branding services.
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inbound marketing, brand management, value proposition, buyer personas, social presence
    
Hubspot
Published By: IBM     Published Date: Dec 05, 2016
Learn directly from KONE's expert about their recent IoT experience in implementing predictive maintenance (PMQ) and IoT. The session will cover: 1) KONE's business area that the PMQ and IoT solution is supporting, and the metrics used to measure success; 2) KONE's Predictive Maintenance and IoT Platform use case, key personas, savings and benefits realized; and 3) Observations from implementation, including: a) The analytics journey at KONE; b) Organizational change (culture, processes, etc.); c) Measurable maintenance benefits; d) Implementation considerations, learnings, going forward; and e) Future projects and capabilities.
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ibm, leadership, watson, watson iot, predictive maintenance, enterprise applications, business technology
    
IBM
Published By: LeadGenius     Published Date: Dec 22, 2016
To hit your revenue goals, you need to know your lead targets. In this short whiteboard video, Anand Kulkarni, Co-Founder of LeadGenius, shows marketing and sales leaders how to maximize pipeline predictability by backing out of their revenue goals.
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decision making panel, org chart, b2b sales, mapping accounts, target account mapping, sales strategy, buyer personas, target accounts
    
LeadGenius
Published By: LeapFrog Interactive     Published Date: Jul 09, 2009
For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.
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leapfrog, utilize, interaction, usability, design, marketing, online, strategy
    
LeapFrog Interactive
Published By: LiveHive     Published Date: Feb 16, 2016
Creating a lean, mean selling machine is no easy task. That’s why we’ve asked inside sales expert, Sally Duby to break down four easy steps to getting your sales team in top selling shape. In this two part series, Sally will share: • The essential components of a lead process, including best practices on partnering with marketing • Creating a call cadence and contact model and how to stay on track using metrics • Steps to define buyer-based personas and ways get a prospect to respond quicker • Converting pipeline faster and best practices for closing deals
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sales process, best practices, marketing, closing deals, livehive, sales
    
LiveHive
Published By: Marketo     Published Date: Apr 28, 2015
Download this ebook to see how to create your customer personas and customer journeys, define your goals for mobile marketing, and understand mobile marketing as an integral component of your comprehensive marketing strategy.
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marketo, mobile strategy, mobile, email, marketing, channels, search marketing, email marketing
    
Marketo
Published By: MeQuilibrium     Published Date: Aug 01, 2019
No matter how you slice it, the most important thing businesses can do in turbulent times is increase their ability to adapt to change. Experts call this agility. What many experts leave out, however, is that agility alone is not enough. Employees need resilience too. Our research shows six personas hidden in almost every workforce — based on an employee’s levels of agility and resilience — and how to help each one manage stress amid change. In this e-book, you’ll discover that one persona in particular has a higher risk of burnout than all the others and for one reason: These employees are high in agility but low in resilience. In this e-book, we’ll take a look at these personas to help you see who’s who in your organization and: • Better understand your workforce • See how many of your people are affected by change • Provide strategies for those who are stressed and burned out Help your people with what’s affecting their work and personal lives by analyzing these six workplac
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MeQuilibrium
Published By: nFusion     Published Date: Apr 12, 2016
Factors to consider for a successful website redesign include: 1. Creating a customer centric site experience to fulfill the needs of customer personas and their journeys. 2. Ensuring website content is produced and presented according to evolving customer experience needs. 3. Putting a premium on program management and collaboration to identify and avoid blind spots. Read more to discover in depth details about these three factors.
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nfusion, website redesign, customer experience, best practices
    
nFusion
Published By: Oracle     Published Date: Nov 14, 2016
Durante mucho tiempo, distinguir las señales inmersas en una masa de datos era el privilegio de pocos. Ya no es el caso. Hoy es imposible que un pequeño grupo de personas gestione el volumen de datos disponibles, así como es imposible imaginar todas las preguntas que necesitan una respuesta.
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Oracle
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