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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 1 - 25 of 503Sort Results By: Published Date | Title | Company Name
Published By: Act-On     Published Date: Sep 19, 2014
Over the last 12 years, a massive amount of material has been written about Search Engine Optimization (SEO). Much of this material remains applicable today; However, there are a growing amount of out-dated tactics still being touted as best practices (exact match domain names, keyword density targets, exact anchor text, and so on). In this eBook, you’ll learn the current best practices in SEO that companies of all sizes can use to increase site visibility, increase traffic, and most importantly, improve conversion rates.
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marketing content, business, solve, information, prospects, customers, educate, inform, sales process, guide, characteristics, marketing, targeted, points, audience, buying cycle, crm & customer care, sales
    
Act-On
Published By: Act-On     Published Date: Jan 07, 2016
We’ve reached out to a number of the world’s leading experts and asked them to share their secrets on lead generation and how they drive tens of thousands –or even more– visitors to their websites each month!
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lead generation, best practices, ebook, web traffic, search marketing, emerging marketing, social media, crm & customer care
    
Act-On
Published By: Adobe     Published Date: Aug 22, 2013
With the exponential growth of smartphone and tablet use for search, research, and online purchases, mobile is quickly becoming the focal point of digital marketing. For most marketers, these increasingly ubiquitous devices are transforming the way customers engage with companies and their brands. Recent Adobe Digital Index reports have confirmed that smartphone and tablet traffic is rapidly on the rise, making these channels that advertisers need to be paying attention to as mobility trends continue to evolve.
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search, search marketing, mobile marketing, mobile marketing trends, mobility trends
    
Adobe
Published By: Adobe     Published Date: Nov 07, 2013
Advanced management and tracking in Adobe Social helps Sky Bet drive revenue through timely delivery of targeted high-impact social campaigns.
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adobe, skybet, success story, advanced management, adobe social, drive revenue, traditional digital marketing, drive new customers, content strategy, audience engagement, minimize cost, minimize complexity, social marketing initiatives, integrate data easily, effective customer bonds, streamline moderation, social properties, interaction data, gain traffic, social customer service
    
Adobe
Published By: Adobe     Published Date: May 15, 2014
From web-enabled wristwatches to high-resolution tablets, new mobile devices are popping up all the time, and customers expect your content to work flawlessly and look great across all of them. But that doesn’t mean you have to keep re-inventing your digital assets for every new innovation.
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adobe, web design, responsive web design, brand awareness, customer engagement, web analytics, smartphone, tablet, online marketing, web experience, web presence, roi, conversion rates, traffic, web development, website development, internet marketing
    
Adobe
Published By: Adobe     Published Date: Jan 12, 2015
Mobile is more than likely a part of your marketing mix, but chances are, you haven’t defined the metrics you need to measure its success. The Forrester paper, Make the most of analytics to meet your mobile objectives, shares insights from mobile executives and lays out the steps marketers need to take to improve mobile effectiveness.
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adobe, mobile, marketing, mix, analytics, measure, success, executives, effectiveness, performance, tools, integration, traffic, tracking, channels, kpi, devices, users, metrics, acquisition
    
Adobe
Published By: AdRoll     Published Date: Aug 22, 2017
For most retailers, the holidays are a frenzied rush of juggling multiple campaigns, meeting revenue goals, and hitting lofty numbers before the year is up. It’s far from a relaxing time of year. The holiday season has become critically important to online retailers. With the rise of Black Friday, Small Business Saturday, Cyber Monday, Green Monday, Super Saturday, and Boxing Day, the definition of “the holidays” has expanded substantially. While these retail days have helped distribute the holiday rush across a wider range, they’ve also made holiday campaign planning far more complex. Expanding digital channels, such as mobile and social media, have added to the immense opportunities that the holidays provide. Just last year, mobile accounted for 50.3% of all e-commerce traffic, surpassed desktop traffic for the first time ever. Knowing this, it shouldn’t be a surprise that 38% of shoppers now say they will not return to a retailer’s website if it’s not mobile optimized.
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holiday planning, retail, black friday, social media, mobile
    
AdRoll
Published By: Aerohive     Published Date: Jun 01, 2015
This guide reveals how to evaluate enterprise WiFi Network.
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wi-fi, wlan, wlan networks, networks, technology, wlan architectures, wlan traffic, enterprise wlan networks, evaluate enterprise wlan networks, network architecture, network management
    
Aerohive
Published By: Aerohive     Published Date: Jun 15, 2015
Ce document apporte des conseils permettant d’évaluer les réseaux Wi-Fi d’entreprise grâce à l’étude des exigences clés, des considérations de l’architecture, des 10 éléments inhérents à un réseau Wi-Fi et de l’utilisation du processus DDP pour sélectionner un fournisseur.
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wi-fi, wlan, wlan networks, networks, technology, wlan architectures, wlan traffic, enterprise wlan networks, evaluate enterprise wlan networks, network architecture, network management
    
Aerohive
Published By: Aerohive     Published Date: Jun 15, 2015
Dieses Dokument enthält Ratschläge für die Bewertung eines WiFi-Netzes im Unternehmen und analysiert die wichtigsten Anforderungen, architekturbezogene Erwägungen, 10 Sachen, die ein WiFi-Netz imstande zu tun sein muss, und benutzt das RFP Verfahren, um einen Zulieferer auszuwählen.
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wi-fi, wlan, wlan networks, networks, technology, wlan architectures, wlan traffic, enterprise wlan networks, evaluate enterprise wlan networks, network architecture, network management
    
Aerohive
Published By: Akamai     Published Date: Mar 08, 2017
Video leads mobile data traffic. Read this infographic to find out more facts about video and mobile data traffic.
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video, mobile data traffic, mobile data, mobile video, infographic
    
Akamai
Published By: Akamai     Published Date: Mar 08, 2017
Akamai’s Predictive Content Delivery (PCD) technology was developed to help satisfy the growing demand of mobile video. It is designed to optimize the delivery of data-heavy video traffic terminating on mobile devices and provide mobile customers with a video service that exceeds their expectations in the form of high-quality, always-available video with instant startup. Read on to find out more.
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content, predictive content delivery, pcd, video, traffic, mobile video
    
Akamai
Published By: Akamai Technologies     Published Date: Mar 10, 2016
The web application firewall (WAF) is among the most complex security technologies on the market today. The complexity of managing a WAF includes a pre-defined list of rules to identify thousands of potential exploits, intelligence about new attack vectors, and identifying malicious HTTP requests from legitimate HTTP traffic. Read this white paper to learn how to combine attack detection with threat intelligence using our cloud platform and managed security services to better protect your web applications.
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akamai technology, web application security, http, best practices, security
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 27, 2016
In this Akamai brief, we reveal the hidden burden bots and scrapers place on your website. You will know what bots and site scrapers are used for, and why blocking bot traffic is not the best solution.
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akamai, bots, scrapers, bot traffic, security, cybersecurity, networking, knowledge management, enterprise applications, business technology
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Mar 09, 2017
For many financial institutions, traffic from bots (aggregators, scrapers, crawlers) can account for up to 40-60% of their overall website traffic — from good bots engaged in essential business tasks to bad bots performing harmful activities. Banks, traders, asset managers, and insurers might know how much of their traffic is from bots, but what they may not know is the impact those bots may be having on their business. Read the report to learn more about: • Managing Financial Data Aggregators • How Bots Affect the Digital Experience • What a good bot looks like?
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financial services, financial data, bots, bot management, website traffic, the digital experience
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 05, 2017
Everybody has their favorite apps…but can you name even three mobile websites you like? Probably not – and that’s because retrofitting desktop web designs fails to meet users’ mobile expectations. Yet in spite of that, smartphone traffic is at its highest point ever and will only continue to increase. This report, written by Forrester analysts, outlines why it’s time for a radical web reset and how you can make your mobile website a “first-class citizen.” Download it today.
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mobile applications, ebusiness, web design, web traffic, mobile websites
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 08, 2017
This paper, which has been jointly developed by Akamai and Wuaki.tv — an OTT service provider — covers the importance of satisfying viewer expectations for a broadcast-quality experience by quickly and reliably streaming video online. It explains why it is challenging to do so and outlines best practices for online video delivery. It also explores the option of splitting traffic across multiple content delivery networks (CDNs) versus tightly integrating video player technology with a single CDN in order to improve online video delivery in a strategic manner. Finally, the paper shows how Wuaki.tv chose the latter option and boosted customer retention, customer referrals, and revenues as a result.
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content delivery, online video delivery, broadcast quality, viewer expectations, video streaming
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: May 24, 2017
Wir haben alle unsere persönlichen Lieblingsapps. Aber können Sie auch nur drei mobile Websites nennen, die Ihnen gefallen? Wohl nicht. Und das liegt daran, dass die Nutzererwartungen allzu häufig enttäuscht werden, wenn Webdesigns, die für Desktop-PCs konzipiert wurden, für Mobilgeräte nachgerüstet werden. Dennoch ist der Smartphone-Traffic höher denn je und steigt weiter an. Dieser Bericht von Forrester-Analysten zeigt, warum es höchste Zeit für einen radikalen Neuanfang ist und wie Ihre Website mit leuchtendem Beispiel vorangehen kann. Laden Sie den Bericht heute noch herunter.
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Akamai Technologies
Published By: Akamai Technologies     Published Date: Aug 17, 2017
Everybody has their favorite apps. But can you name even three mobile websites you like? We can’t. it’s because responsive retrofits to 20-year-old desktop web designs fail to serve us in our mobile moments of need. That’s a shame because even with lousy sites, web traffic around the world will be majority-mobile by 2019. eBusiness pros have a choice: hand your mobile moments over to a bunch of apps you don’t own, or do a radical reset of your mobile web strategy. This report carries the evidence to convince your company to make your mobile website a firstclass citizen.
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mobile, app, web design, media
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Sep 11, 2017
Bots are responsible for 30% to 70% of website traffic. They have many purposes, range from good to middling to bad, and from simple to sophisticated. Bot management solutions vary a lot too. Vendors say they can solve your bot problems. Can they? The bot management market is evolving, with many vendors of different sizes, experiences and capabilities. It’s important to solve your bot problems without getting in the way of business. In this ebook, you’ll get insight into how to evaluate bot management solutions and understand what the differences mean for you.
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credential abuse, bots, marketing, bot management, bot solutions
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
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lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 13, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
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api, performance, security, developing, applications, data
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
How Lowe’s, a Fortune 50 retailer, transformed into a omnichannel commercial success with digital performance management. In this case study, learn how Lowe’s transformed into a performance culture and delivered: Over USD$1 billion in eCommerce sales driven with growth in traffic and conversion Slashed average page load speed by half Correlated site performance with sales impact using predictive analytics Established data-driven decision making for increased customer focus and revenue
Tags : 
lowes, omnichannel, foundation, akamai, digital, performance, management, ecommerce
    
Akamai Technologies
Published By: Akamai Technologies     Published Date: Apr 25, 2018
APIs are increasingly powering mobile applications, websites, single-page applications, and data sharing. APIs connect across business and technology boundaries—meaning every enterprise has good reason to be developing, delivering, and consuming APIs. Learn more about: How to overcome API latency & traffic spike challenges Options to ensure 100% availability How to design a security stack for your APIs
Tags : 
api, performance, security, developing, applications, data
    
Akamai Technologies
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