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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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Results 1 - 25 of 257Sort Results By: Published Date | Title | Company Name
Published By: HP Inc.     Published Date: Jul 03, 2019
hile Bitcoin took a bit of a beating in August 2018, it did little to dampen interest in the obviously volatile cryptocurrency market. Bitcoin lost 20 percent of its value in just two weeks in August, according to some reports1 , and yet there appears to be substantial optimism in the currency. According to one report2 , there were 96 new crypto hedge funds launched in the first seven months of 2018 and when the Turkish Lira plummeted 20 percent in August 2018, there was a surge in Bitcoin trading3 . Cryptocurrency is clearly here to stay and while that may whet the appetite of brave investors, it’s also a magnet for crime. Unsurprisingly perhaps, hackers are targeting4 cryptocurrency exchanges but what many businesses and individuals may not realize is that there is serious money to be made in actually performing admin functions for the currencies themselves. Called cryptomining, it can be big business. Some reports5 have suggested that profits from mining have hit over $4 billion b
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HP Inc.
Published By: Adobe     Published Date: Jun 26, 2019
The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data ownership and compliance are top-of-mind. And technological advances are an exciting prospect for many. But some need more guidance to understand the benefits for their business. Discover what your top digital priorities for 2019 should be with the 2019 Digital Trends report by Econsultancy in association with Adobe. Key topics that you’ll read more about in this year’s report: • Optimising customer experience and delivering personalised experiences in real time. • Using data better for smarter audience segmentation and targeting. • Be wary of walled gardens. Control and own the data, and always be compliant. • Automation is the future. Understand the benefits, learn how to use it.
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Adobe
Published By: Darktrace     Published Date: Jun 21, 2019
Cyber-attacks targeting technology and telecommunications firms represent the most significant threat to their sensitive customer data and invaluable intellectual property. When successful, such attacks cost these firms dearly, not only in terms of immediate loss of revenue but also in the form of subsequent reputational damage. Technology firms that provide digital services or house vast quantities of user information are particularly at risk, as demonstrated in the Uber breach that exposed the personal information of more than 25 million users. Regulations around personal data, such as GDPR, increasingly require technology firms to adopt a robust cyber defense strategy that can detect cyber-threats at an early stage. Cyber-attacks aimed at technology firms with lucrative IP have also become a fact of life in the Information Age. Often perpetrated by nation-state actors with advanced capabilities, these attacks are now remarkably subtle and stealthy, with some of the latest examples b
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Darktrace
Published By: F5 Networks Singapore Pte Ltd     Published Date: Jun 18, 2019
Have you ever wished for an army of clones to do all your thankless tasks and chores? Well, that fantasy is becoming a reality—at least on the Internet. And while they may not be actual clones, bots have begun doing lots of digital dirty work. Managing your relationship with bots—good and bad—has become an inherent part of doing business in a connected world. With more than half of online traffic initiated by autonomous programs, it’s clear that bots are a driving force of technological change, and they’re here to stay. As bot technology, machine learning, and AI continue to evolve, so will the threats they pose. And while some bots are good, many are malicious—and the cybercriminals behind them are targeting your apps. Preparing your organization to deal with the impact of bots on your business is essential to developing a sustainable strategy that will enable you to grow as you adapt to the new bot-enabled world.
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F5 Networks Singapore Pte Ltd
Published By: Cisco Umbrella EMEA     Published Date: May 24, 2019
Malicious cryptomining has consistently been one of the top threats across all internet activity in 2018. Cryptocurrency’s market volatility could make it much more lucrative than ransomware. Find out who they’re targeting and how to protect your network.
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Cisco Umbrella EMEA
Published By: TIBCO Software     Published Date: May 16, 2019
Financial Services is an industry driven by disruption. Transformative business models such as low-cost brokerages, innovative investment products like ETFs, and the huge regulatory mandates like Gramm-Leach-Bliley are but a few examples. Here are some others: • New fintech firms such as a recent nine billion dollar investment in Ant Financial Services Group and myriad other venture capital-led fintech startups targeting well established segments across the financial services industry • Robo-advisor services powered by artificial intelligence and machine learning intermediating financial advisors and portfolio managers alike • Ever changing regulatory and risk management mandates, such as GDPR, Basel III, and Open Banking, transforming customer engagement and capital allocation Read this whitepaper to learn how you can overcome these and other disruptions.
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data, applications, analytics, algorithms, innovation, cloud, technology, customer, banking
    
TIBCO Software
Published By: Intel     Published Date: Apr 16, 2019
Gartner predicts that the public cloud market will surpass USD 300 billion by 2021 . With the big players (Amazon, Google, Microsoft and IBM) taking home 63 percent of the market share , how will next wave CSPs stand out from the crowd? Download Intel's latest whitepaper, Differentiating for Success: A Guide for Cloud Service Providers' to discover how to offer unique services, including: - Providing workload-specific optimizations, for example machine learning or high-performance computing - Targeting a particular geographical area - Focusing on an industry, such as financial services - Delivering emerging technology, such as virtual reality, in-memory databases, and containerization
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Intel
Published By: HERE Technologies     Published Date: Apr 04, 2019
Artificial Intelligence (AI) has already begun to improve targeting, segmentation, media buying and planning in the advertising industry. AI algorithms can extract complex patterns from vast numbers of data points, and in so doing, are able to self-correct and learn patterns. The revenue potential that improved personalization, segmentation and targeting that AI provides to marketers is huge. At HERE Technologies, we are placing AI and machine learning at the center of our products and services. We see the opportunity in automated machine learning to enrich the targeting and effectiveness of mobile advertising campaigns in real time. But the outcome of implementing such technology depends on the quality of data being fed into it from the outset. AI wouldn’t be as helpful if it’s being used alongside questionable location data or audience data. HERE’s location data provides a strong thread that can be woven throughout every stage of the media buying process, offering more context and
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Darktrace     Published Date: Apr 02, 2019
As organizations increasingly rely on cloud services and SaaS applications to streamline business practices, the familiar paradigm of the network perimeter has dissolved, leaving a porous and ever-changing digital estate in its wake. While the benefits of cloud computing will ensure that migrations continue apace, the unique security challenges presented by the cloud will not only require a more agile mindset, but also self-learning technologies that can move at the speed of cloud deployments and spot subtle deviations indicative of a threat, while providing complete, real-time visibility across the digital business. Darktrace’s world leadership in the field of artificial intelligence for cyber security makes it the most effective and proven solution to detect unprecedented threats and anomalous cyber-incidents in the cloud. Whether faced with an insider threat, an attacker targeting sensitive data in test containers, or a significant misconfiguration that could be exploited in the fut
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Darktrace
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers have made great strides in understanding consumers’ digital journeys. But in order to truly map the steps of the consumer, including bridging the journeys between digital and physical worlds, you need advanced location-enabled intelligence. Find out how precise real-world geometry gives you the context you require to create personalized consumer experiences with the HERE and Location-Based Marketing Association (LBMA) white paper. HERE Technologies gives you the location context you need to make sense of your dynamic user data. Mapping consumer movements to real-world elements such as points of interest, retailers and their building shapes allows you to observe consumer journeys to within meters, and deliver more timely, accurate campaign messages.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
Advertisers are beginning to invest in location insights which give them data on how and why transactions are made in specific places. And with nearly all smartphones equipped with geolocation abilities, advertisements can be made location-aware with improved precision for targeting. Understanding location is key to gaining improved insights. HERE offers data sets and services that advertisers can use to contextualize consumer movements and habits in the world around them to provide well-timed and relevant advertising.
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location data, ad tech, location targeting
    
Here Technologies
Published By: Here Technologies     Published Date: Mar 29, 2019
With big data, you can understand your consumers better than ever before. But for smarter advertising, you need to harness a more complete view of your consumers, both online and offline. HERE Technologies enables advertisers to make sense of their dynamic user data and build more actionable insights, through audience segmentation, real-time location targeting and attribution.
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location data, ad tech, location targeting
    
Here Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Increasingly sophisticated location technology makes it possible for data scientists to gain a deeper understanding of their target audiences – and how to reach them. Accurate and precise intelligence can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
This is an at-a-glance guide to the key questions to ask when buying data to improve your audience segmentation from HERE, one of the world’s leading location platforms in 2018.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: HERE Technologies     Published Date: Mar 11, 2019
Audience segmentation is key to any marketing strategy. Without it, a brand is flying blind – wasting spend and resources. However, the good news is that increasingly sophisticated technology makes it possible for brands to gain a deeper understanding of their target audiences – and how to reach them. This is especially true of location intelligence-driven advertising which can give more timely and complete insights into audiences than ever before. As one of the world’s leading location platforms in 2018, HERE shares insights and solutions to buying location data for better audience segmentation.
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location data, ad tech, location targeting
    
HERE Technologies
Published By: Smarp     Published Date: Feb 22, 2019
What is social recruiting Let’s face it, everybody’s on social media these days. Providing excellent targeting opportunities, social media channels are great channels for advertising jobs. Most of us are present on at least one social media channel, which makes them great places to search and find information about prospective candidates. Long story short, social recruiting is about leveraging social platforms in recruiting.
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social recruiting, recruitment marketing, employee brand, employee advocacy
    
Smarp
Published By: Group M_IBM Q119     Published Date: Feb 21, 2019
Mobile marketing platforms facilitate direct marketing on mobile devices by enabling mobile campaign management and activation. These platforms can operate as stand-alone solutions; however, they typically integrate with, or operate alongside, CRM, location/data management, and multichannel marketing hub (MMH) or email marketing platforms. Regardless of how a mobile marketing platform gets deployed, the native or third-party analytics supporting its audience targeting, campaign sequencing, personalization and performance measurement capabilities form the foundation of this technology.
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Group M_IBM Q119
Published By: MobileIron     Published Date: Feb 14, 2019
What if you could protect your company from data loss before a mobile attack occurs? The reality is that mobile threats are everywhere and the risks are escalating. But in the world of modern work, how can IT protect mobile devices while allowing users easy access to corporate data on a device of their choice anytime, anywhere? Watch this webinar on demand to learn how mobile threat defense is reducing risks amongst some of the largest mobility programs in the world. We will reveal: -How mobile attacks are targeting corporate data, bypassing traditional IT defenses -Why threat detection and remediation protects your data, without disrupting user productivity -Why mobile threat detection is an essential component of a layered defense architecture With one app, MobileIron Threat Defense delivers unparalleled mobile threat detection and remediation on-device without network connectivity required, and no need for users to take any action.
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MobileIron
Published By: Citrix Systems     Published Date: Feb 14, 2019
"Ransomware is one of the biggest nightmares facing IT today. Hackers are targeting organizations of all kinds with malware designed to encrypt crucial data—and hold it hostage until payment is made. This white paper reveals four highly effective measures for reducing your exposure to ransomware and keeping your apps and data accessible to authorized users—not hackers and their clients. Download this white paper to learn how to: - Shield users of web apps from infection and keep sensitive data off the endpoint - Prevent email-born ransomware from compromising the endpoint - Protect mobile devices against attack - Ensure the rapid recovery of ransomware-encrypted data"
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Citrix Systems
Published By: MobileIron     Published Date: Feb 12, 2019
The types of threats targeting enterprises are vastly different than they were just a couple of decades ago. This paper examines some current mobile threat defense approaches to help organizations understand where traditional solutions may fall short — and how machine learning-based threat defense can expand upon those capabilities by providing immediate, on-device protection against mobile attacks.
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MobileIron
Published By: SailPoint Technologies     Published Date: Feb 12, 2019
Cyberthreats have shifted from attacking network/IT resources to targeting users. Find out how identity governance protects your users and puts you in control of data access.
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identity governance, iam, identity management, user-centric security
    
SailPoint Technologies
Published By: Location3     Published Date: Feb 07, 2019
Each Location3 partner receives this customized approach as we work through the Local Search Roadmap, resulting in hyper-local optimizations targeting local consumers and queries. These efforts combine to increase online customer conversions and on-offline customer visits to your business.
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marketing, local marketing, franchise, franchisor, digital marketing, local seo, local organic search, online visibility
    
Location3
Published By: HERE Technologies     Published Date: Jan 16, 2019
With content plentiful and audience attention hard to attract—let alone retain—advertising has to go beyond simple personalization. Discover how HERE is bridging the gap, adding context to our view of the consumer using location-based insights that span the digital and physical worlds. So, you can learn not only who the audience is, but precisely where they are—and why. Learn more in the HERE eBook.
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location data, ad tech, location targeting
    
HERE Technologies
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