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CWJobs Whitepaper Directory

Choose from hundreds of technology whitepapers from leading industry experts including IBM, Cisco, Symantec and Citrix.

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targeting

Results 201 - 225 of 271Sort Results By: Published Date | Title | Company Name
Published By: GumGum     Published Date: Aug 14, 2013
Download this white paper for a basic overview of in-image advertising and how the agency community can use it to reach their objectives.
Tags : 
in-image advertising, display advertising, brand marketing, contextual placement, contextual targeting
    
GumGum
Published By: Blue Coat Systems     Published Date: Aug 12, 2013
There is no question that security attacks targeting your organization will continue to grow and evolve. The question is, how can you respond to malware and other risks without unnecessarily constraining your workforce? How can you get beyond the fear and anxiety that leads to excessive prohibition, prevention, blocking, and excluding – so that you can use security technology to both protect and empower people? The answer is with a multi-layered defense – one that uses advanced security technologies and sophisticated operational practices in combination to cover the full spectrum of threat vectors. This solution brief explores the growing importance of multi-layered defense in today’s fast-changing web environment, and key considerations in implementing an effective multi-layered defense strategy.
Tags : 
av defense, blue coat, web environment, application security, business continuity, email security, ssl
    
Blue Coat Systems
Published By: Infogroup Targeting Solutions     Published Date: Jul 09, 2013
In the highly competitive retail marketplace, there is always a need to try and stay one step ahead of your competitors. Excellent merchandising, product sourcing, branding and marketing play a large part in success; however one area that can make you stand out but is often overlooked is Smart Analytics.
Tags : 
marketing analytics, business analytics, marketing strategy, retail marketing
    
Infogroup Targeting Solutions
Published By: Adobe     Published Date: Jun 06, 2013
If you’re a marketer who is not targeting content to visitors in a personalized way, you're falling behind your competitors. Organizations need to invest budget, resources, and talent to improve user experiences across channels to succeed in 2013. See how your company measures up to the more than 1,800 digital marketers that participated in the survey.
Tags : 
content marketing, digital marketing, online marketing, online marketers, adobe
    
Adobe
Published By: TruSignal     Published Date: Jun 03, 2013
This white paper aims to provide B2C digital marketers with a better understanding of why you may need an audience expansion technique and what questions to ask yourself before you get started. We hope to not only build an imperative for audience expansion techniques, but also to offer a guide that will help you choose the right data and right techniques for reaching more of your desired prospects online. Specifically, this white paper will discuss and differentiate two specific expansion approaches: lookalike and act-alike audiences including how they are built, the problems they solve and how to use them effectively throughout the marketing funnel.
Tags : 
audience expansion, lookalike, act-alike, audience targeting, predictive analytics, big data, profile data, behavioral data
    
TruSignal
Published By: Infogroup Targeting Solutions     Published Date: May 28, 2013
This paper is designed to help marketers learn how to identify patterns in data and use the data to effectively communicate with their customers.
Tags : 
multi-channel marketing, database marketing, retail marketing, data, analytics, strategy, consumer marketing, intelligence
    
Infogroup Targeting Solutions
Published By: IBM     Published Date: May 22, 2013
When it comes to application infrastructure, some of the burning questions that organizations are asking themselves include: If I host some of my application functionality in the could, how do I integrate that with my existing on-premises applications? How do I integrate my on-premises application with external business partners? Everyone is talking about platform as a service (PaaS). Should I use it? If so, when and when not? In this research, we address these questions by introducing the concept of iPaaS, a specific form of PaaS targeting integration and governance requirements, and how it can be used to address cloud-to-on-premises and other related requirements.
Tags : 
ibm, cloud, infrastructure, applications, application infrastructure, platform as a service, ipaas, paas
    
IBM
Published By: ExactTarget     Published Date: May 03, 2013
Small business success starts with a solid email foundation. If you're a small business with limited resources, you need an email partner you can trust! See how ExactTarget can help your small business make a huge impact, starting with the same email marketing software that brands like Microsoft and Expedia use.
Tags : 
exacttarget, email marketing, digital marketing, email targeting, email marketing campaigns
    
ExactTarget
Published By: IBM     Published Date: Apr 04, 2013
Many small and midsize retailers could benefit from using advanced analytics to understand their customers better and improve promotions but are daunted by the prospect. They are aware that advanced analytics can help retailers turn purchase data into retail excellence. However, they perceive that advanced analytics requires massive infrastructure changes, expensive software licenses, analytics expertise, long lead times and major upfront capital expenses.
Tags : 
ibm analytics answers, retail purchase, offer targeting, infrastructure, offer, ibm, software licenses
    
IBM
Published By: Turn     Published Date: Mar 13, 2013
Tech for Cross-Channel Ad Targeting
Tags : 
cross-channel ad targeting, advertising strategy, real-time bidding, digital marketing, advertising agencies, internet marketing
    
Turn
Published By: Adobe     Published Date: Mar 07, 2013
Our eighth Digital Intelligence Briefing, in association with Econsultancy highlights key digital marketing trends for 2013, and outlines the challenges and opportunities which organisations are (or should be) paying close attention to this year.
Tags : 
digital marketing trends, adobe, social media engagement, targeting and personalisation, mobile optimisation, business technology
    
Adobe
Published By: Semcasting     Published Date: Feb 14, 2013
This White Paper illustrates three important lessons learned as a result of executing highly targeted campaigns for 36 elected offices in November of 2012.
Tags : 
hyperlocal targeting, hyper-local targeting, location-based targeting, hyperlocal advertising, hyper-local advertising, digital marketing, ip address targeting, ip geo targeting
    
Semcasting
Published By: Bronto     Published Date: Jan 03, 2013
With the proliferation of SPAM and other unwanted email, getting your message to the inbox and opened has become a significant challenge.
Tags : 
esp, email marketing, retail, automation, automated, marketing, digital marketing, software
    
Bronto
Published By: Semcasting     Published Date: Jan 02, 2013
In this white paper from Semcasting, you will learn more about the limitations of cookie-based behavioral targeting and how a new solution called IP Zones can dramatically increase both the scale and accuracy of online display campaigns.
Tags : 
digital marketing, ip address targeting, ip geo targeting, internet marketing business, ip zones, retail marketing, online retail marketing, retail trade area
    
Semcasting
Published By: Kenshoo     Published Date: Oct 30, 2012
Per eMarketer, almost four billion dollars in advertising budgets were spent on Facebook ads during the past year, and that number is expected to grow to more than six billion in 2014. Read on to learn about efficient gender targeting with Facebook.
Tags : 
kenshoo, facebook, targeting, facebook ads, gender targeting, social networks, user engagement, emerging marketing
    
Kenshoo
Published By: Adobe     Published Date: Oct 18, 2012
The web content management market is growing based on customer experience management needs, including multichannel delivery, content targeting, analytics, and integration with other technologies. Read on to learn about the best in class CXM products.
Tags : 
adobe, web content management, customer experience, commerce platforms, analytics, on-site search, platforms, business technology
    
Adobe
Published By: ESET     Published Date: Sep 21, 2012
Cyber-thieves are targeting smaller businesses, is yours next? Less IT staff and tight budgets make you a target. Get this critical tech brief to learn about four critical security counter measures.
Tags : 
cybercrime, security, eset, defense, small business, business technology
    
ESET
Published By: Lumension     Published Date: Sep 18, 2012
With the sophistication and sheer volume of exploits targeting major applications and operating systems.
Tags : 
vulnerability management, lumension, best practices, patch management, business technology
    
Lumension
Published By: PulseConnect     Published Date: Sep 04, 2012
It's easy to assume that automated emails don't require a lot of work on your part because, well, they're automated. In reality, automated emails require some careful thought and planning to successfully trigger messages that best connect with your recipients...and don't end up in their spam folder.
Tags : 
email marketing, email automation, conversion rates, email targeting
    
PulseConnect
Published By: PulseConnect     Published Date: Sep 04, 2012
Inside this collection of insightful case studies, you'll discover how companies like JetBlue, HealthConnect One, InfusionSoft, Lumension and GamersFirst significantly increased revenue and engagement by rethinking their email marketing programs.
Tags : 
email lists, email subscribers, email marketing, email targeting, case studies, jetblue, healthconnect one, infusionsoft
    
PulseConnect
Published By: PulseConnect     Published Date: Sep 04, 2012
To understand the state of email marketing, we examined the sophistication of organizations internal processes for email marketing, and how effectively and efficiently do those programs deliver relevant email.
Tags : 
email subscribers, email lists, email list management, email marketing, email targeting, email marketing performance
    
PulseConnect
Published By: Quantcast     Published Date: Aug 30, 2012
In this whitepaper, you'll discover the six reasons why some perfectly reasonable hypotheses of RTB 1.0 have turned out to be flawed.
Tags : 
rtb, real time bidding, quantcast, search marketing, display advertising, retargeting ads, remarketing
    
Quantcast
Published By: Bluekai     Published Date: Aug 10, 2012
How can you analyze ALL of your disparate first and third-party audience, campaign and performance data in one central place? How can a DMP power a 360 approach to audience data management and analysis to get more bang out of your marketing dollar?
Tags : 
dmp, data management platform, crm, analytics, audience targeting, predictive audience analytics, real-time campaign analytics, campaign performance
    
Bluekai
Published By: IBM     Published Date: Aug 01, 2012
Discover how using predictive analytics can help your company convert prospects and cross-sell to existing customers. The campaign optimization capabilities provided with predictive analytics offer an unprecedented level of targeting and coordination across all channels - quickly resulting in decreased costs and increased revenue.
Tags : 
ibm, marketing, technology, campaign profitability, predictive analytics, analytics, roi, crm
    
IBM
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