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Major Hotel Chain Builds Brand Value with SOA and IBM WebSphere

Case Study Published By: IBM
Published:  Mar 28, 2008
Type:  Case Study
Length:  4 pages

Managing different international hotel brands is far from simple. Each brand needs to develop and preserve its own identity in order to drive differentiation and minimize inter-brand competition. In the modern hospitality sector, Web sites provide an important first point of contact for potential customers, so it is particularly important for each brand to have its own individual look and feel on the Web.

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