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Conversions: The Only Real Way to Measure Success for Acquisition Email

White Paper Published By: AcquireWeb
AcquireWeb
Published:  Apr 07, 2008
Type:  White Paper
Length:  2 pages

This opinion piece, published by DM News in November 2007, addresses a common but less talked about problem with email marketing – over-mailing to positively effect otherwise mediocre results; which is likely the result of an acquisition email provider using a compiled response file, and guaranteeing high open and click rates in addition to a positive ROI. This article provides insight on what the marketer, broker or agency can do to ensure they are maximizing the ROI from a given campaign, while disincentivizing over-sending behavior.



Tags : 
email, conversion, conversion testing, email marketing, frequency, overdelivery, over-delivery, acquireweb

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