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Forget the ABC's of Lead Scoring

White Paper Published By: LeadLife Solutions
LeadLife Solutions
Published:  Oct 20, 2008
Type:  White Paper
Length:  5 pages

If your sales team loves your ABC lead-ranking system because it really works, good for you. However, if your Hot-Warm-Whatever system is leaving the sales team cold, there is a better way. A robust database and campaign management application helps marketing score every interaction by every lead, online and offline, and prioritize leads automatically for appropriate next steps...



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