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Enterprise Master Data Management: An MDM Institute MarketPulse In-Depth Report

White Paper Published By: IBM
Published:  Dec 30, 2008
Type:  White Paper
Length:  7 pages

Corporate master data is a critical asset that must be increasingly managed within and beyond the enterprise, primarily to solve business problems in compliance, customer service, sales, and marketing. Such master data may be indentified, harmonized and integrated at multiple levels of the software stack to materialize a single customer view (or supplier, product, view etc.).

Tags : 
ibm, enterprise master data management, corporate master data, data integration, enterprise applications, data management