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Utilizing Personas to Make Interactivity, Usability, and Design Satisfy a Target Audience

White Paper Published By: LeapFrog Interactive
LeapFrog Interactive
Published:  Jul 09, 2009
Type:  White Paper
Length:  9 pages

For a brand's online destination to be effective, for its marketing message to connect with its audience, it has to be properly constructed. To reach this state, the right blending of interactivity, usability, and design needs to be determined and then achieved. Otherwise, a brand runs the risk of an off target, off-putting interactive experience.

Tags : 
leapfrog, utilize, interaction, usability, design, marketing, online, strategy, audience, experience, interactive, target