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Utilizing Channel Integration to Reach as Many Consumers As Possible With A Single Marketing Message

White Paper Published By: LeapFrog Interactive
LeapFrog Interactive
Published:  Jul 09, 2009
Type:  White Paper
Length:  21 pages

A wise brand uses many marketing channels to reach its target audience. But a successful one will integrate its multi-channel efforts into one cohesive marketing campaign where all the parts work together to better each other's performance and drive the campaign to success. The following white paper breaks down why integrated marketing should be a strategy that a brand employs and offers some examples of what makes a successful integrated campaign run.

Tags : 
leapfrog, channel, integration, consumer, marketing, audience, performance, success