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Using Business Rules to Increase Opportunities for Upsell, Cross-Sell and Customer Satisfaction

White Paper Published By: IBM ILOG.
IBM ILOG.
Published:  Jul 14, 2009
Type:  White Paper
Length:  16 pages

This white paper discusses one of the most effective ways to extend CRM functionality to competitively enhance your customers' experiences. By using business rules as a non-disruptive extension to your existing CRM system, you will facilitate highly personalized, flexible and consistent interactions in real time at the point of contact. Learn more today!



Tags : 
ibm, crm, functionality, customer, efficiency, system, flexible, atm

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