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Demand and sales funnel analytics

White Paper Published By: IBM Software
IBM Software
Published:  Jul 29, 2010
Type:  White Paper
Length:  11 pages

Designed for the marketing operations manager and executive, this series of research briefs focuses on the emergence of Marketing Operations and its increasing adoption of demand and sales funnel analytics to drive best-in-class performance and deliver competitive differentiators.

Tags : 
ibm software, cognos, demand and sales funnel analytics, marketing operation, performance, business intelligence tool